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How to Write a Business Email

How to Write a Business Email

When you’re starting out in the business world, learning the best ways to communicate with other people can be pretty intimidating. Most of us have grown up in a time that’s more about likes and comments than letters and professional emails, so you’re not alone. Technology has changed everything about the way we live, including how we interact with one another.

In the business world (and in many others these days), email is typically the preferred method of communication. It’s quick, easy, and documented. That’s right, documented. It seems obvious, but many of us forget that the things we post online, the texts we send, and the emails that go out into the world are permanent. If you send an unprofessional or inappropriate email, the recipient can easily print it out or forward it, and you’ll have to face the consequences.

Thankfully, the process is much easier than most people think it is before they send one for the first time. Here are our tips on how to write a business email:

Be professional from start to finish

Sarcasm, jokes, and acronyms typically don’t read well in a business email, especially if you’re interacting with someone you don’t know very well. It’s probably best to skip the emojis, too. But this second rule is a bit less strict in some situations, like if you’re returning a smiley face to someone who sent you one first. Lastly, make sure you’re double-checking your spelling and punctuation. All of these components are important in business email etiquette.

Start with a polite greeting

The start of your business email is important because it sets the tone for the rest of your message. Always be polite and specific. Don’t start emails the way you’d start a text or a Facebook message. If you know the person you’re emailing and you’re friendly with one another, you can be a bit more informal, but you should still start with “Hi ” or “Hello ”. Always include their first name in these cases.

If you’re not on a first-name basis with the recipient, it’s probably safer to err on the side of formality instead. A good way to start a more formal greeting would be with “Dear Mr./Mrs. ” or “Good afternoon Mr./Mrs. ”. Any email greeting should start with a capital letter and be followed by a comma before the message starts.

Introduce yourself

If this is someone that works in your office that you interact with regularly, you can skip this step. But if you’re sending a business email to someone that you’ve never met or you met too briefly or too long ago for them to remember you, add a brief introduction after your greeting. This can be as brief as your full name, job title, and the name of the company that you work for, or it can be longer and include these same components along with the name of the person who introduced you or the person who asked you to send the email. The length may change with the purpose of the email, but in most cases, a sentence or two should be plenty.

Stay on track

As you’re typing, remember why you started writing this email in the first place. What purpose were you trying to serve? Was it a reminder, a follow-up, or a thank you? Whatever the case may be, your email should be clear, thoughtful, and relevant. Try not to go off on tangents or ramble, and save the personal stories for the next time you see this individual in person.

If the purpose of your email isn’t immediately clear, give the recipient a brief explanation of it. Get right down to the point – long, rambling emails rarely get read all the way through and they often make the sender look unorganized. Precision is one of the keys to writing an effective business email.

Proofread before you send

Relying on your email’s spellchecker is not enough when you’re double-checking a business email. The spellchecker won’t tell you if something sounds off, a sentence’s structure is backward, or where you can provide more clarity. Your email shouldn’t be too long, so it should be easy enough to read through it once or twice before you send it when you’re done typing. You’d never hand over your cover letter, resume, or a school paper without checking it first, and the same logic should apply to each of your business emails.

Thank the recipient

This one is pretty obvious, so we’ll keep it brief. In business emails, it’s generally a good practice to thank the person on the other end of the email, even if this is the first time you’ve contacted them. Even if you have no other reason to thank them, simply thank them for their time. Appreciation can go a long way in the business world and this may make you seem both professional and friendly, as well as empathetic.

End it with an email signature

Your email signature can help you keep the rest of the email a bit briefer and it can also make it much easier for the recipient to contact you another way if they need to. An email signature typically includes the sender’s full name, email address, job title and company, and a link to the website (if applicable). If your company does a lot of business online, it may be a good idea to include links to the business’s social media pages, too.

The goal of any email signature is to provide a bit of background for you and the company that you work for and to make it easier to find your contact information. It also serves as a great wrap-up to the email and makes it look much more official and complete. Having a polite greeting, an explanation of its purpose and a thorough signature gives the email a clear structure. You have a beginning, middle, and end, and this makes it much easier to read.

What is C Corp Operating Agreement How to Create a C Corp Agreement

What is C Corp Operating Agreement: How to Create a C Corp Agreement

Corporations are known as C Corp unless they decide to file as an S Corporation election with the IRS. Both of these types of corporations need to adapt and create an agreement that is designed to set out rules for the corporation’s operation.

A C Corp is typically owned by shareholders. They are managed by a director’s board and they are governed by a set of bylaws outlined in an agreement. Therefore, a C Corporation should consider designing a corporate agreement to help with establishing new business. This will help ensure business is consistently managed from the get-go.

Here are some steps to help with designing valid bylaws.

Design and Layout

A C corp agreement which can also be known as articles of incorporation, typically outline what a corporation can and cannot do. There are additionally several sections which are known as articles and paragraphs which are known as sections. There’s an outline format typically followed, and this can make it a lot easier to read as well as reference. Ake sure professional and formal grammar is used when drafting the agreement. However, don’t overcomplicate it. Be sure to use plain English to ensure the document is easy to read rather than using overly technical jargon.

Identification Articles

For the first few articles you’ll want to include all of the mandatory items. Articles don’t need to follow a specific outline or flow so they can be displayed in whatever order you choose. However, most times the first article will have identifying information including a name, address, and the home office for the business. The second article might describe composition of director board, corporate, and committee officers. Proper procedures for removing members for each position are included in bylaw sections. You’ll also find procedures for filling these vacant spots. The third one will often identify numbers and types of stock shares C corp will plan on issuing.

Procedural Articles

These types of articles will outline just how the business will hold all shareholder and director meetings, transfer shares of stock, record info, enter into business contracts, pay dividends and even amend corporate docs. For instance, procedures or shareholder and director meetings will specify rules as well as regulations, recordkeeping which can include policies, regulations and rules for preparing record and inspecting them as well.

Optional Article Inclusions

A C corp includes a number of optional articles. For this specific reason, the bigger and more complex t he business, the more complex a C corp agreement will typically be. Optional articles might be listed individually or even in general “Miscellaneous Provisions”. Each provision might be listed in separate sections. For instance, these miscellaneous sections can include sections that will identify a fiscal year and can specify who is going to sign business checks or resignation rights of the board, corporate officers, or committee.

Here are the steps to help create these bylaws of a C corporation.

Who Will Write the Bylaws?

The corporation can decide on anyone they want to draft these bylaws. There can be one or more founders crating these bylaws, hiring an attorney can be done, and there are even online legal service providers that are qualified to draft these bylaws. There’s no right or wrong choice here. The person who drafts the bylaws can depend on the budget of the company as well as the experience and the needs.

Write the Laws

There’s not one specific form used to draft these laws. However, there’s typically an outline that these laws follow that divides the laws into different articles. Each one of these articles covers a different topic and they can even be divided into subsections. There are typically articles included in these bylaws that will cover the following topics:

Office Location

This article sets out the office location of the corporation. It’s typically the very first article. It can have a specific address on it, or it can be more generalized to simply provide the city and state the corporation is in. Make sure this article allows for modification of the office.
Stock Ownership and Certificates

There’s usually an article that’s included that addresses whether shares will be electronically issued. It will also lay out just how they will track and record ownership of these shares.

Board of Directors

This article should lay out how many directors there are, the election process of choosing a director, how long their term will last, and exactly what happens should a member decide to resign, as well as other board rules. There are some states that require a set number of directors and you should make sure you are following state laws.


When it comes to the officers’ provision, it’s analogous to the directors’ article. Make sure it includes info about the title and number of officers as well as election and removal processes for these officers and each of the duties of the officers.


Bylaws should always include how often shareholders as well as the board of directors needs to hold meetings and also a notice and voting requirement for such meetings. Articles that govern these board members and shareholders can include provisions or they can stand alone.


If a C corp plans to indemnify officers and directors for certain actions taken, there should be bylaws that include an indemnification article. This article needs to lay out actions that won’t be covered such as intentional torts by either directors or officers.


All bylaws need to state how they are going to be amended. Amendment typically requires the vote of a specific percentage of shareholders, the vote of board members or even a combination of both.


There can additionally be a catch-all article that can cover all rules that wouldn’t normally fit into any other article.

Adopt These Bylaws

Keep in mind drafting these bylaws isn’t going to be enough. In order to be enforceable and useful to a corporation, they need to be formally adopted. This is such a crucial step that is often overlooked by some businesses in the havoc and chaos when it comes to starting a new corporation.

There are two ways bylaws can be adopted. The first way is to have board directors adopt them at a meeting or by unanimous written consent. The second method is to have the incorporator, or person who created the corporation, adopt them with written consent. If this person adopts the laws the initial board directors later affirm and adopt them.

How to Start a Blog in 2020

How to Start a Blog in 2020

If you’re wondering if 2020 is too late to start a blog, it’s not!

Starting a blog is like planting a tree. The best time to start was 15 years ago, but the next best time is now!

This post will not only take you through the technical aspects of how to start a blog, but also give you a few tips to grow your audience and loyal readership.

The Mechanics of Starting a Blog

Decide on a topic

The first thing to do to start a blog is decide on what you want to blog about. To be successful, your blog topic should be something:

You have experience in
You’re passionate about

A little research on Google Trends will help you know if there are people out there searching for what you want to write about, and whether you can make money in that space.

The internet is so big, that undoubtedly there is someone writing a blog on the same topic that you are.

So how do you differentiate yourself? By thinking small.

Finding a small niche with less competition is much better than a large, saturated one. You are more likely to earn a strong following with a highly specialized blog because you will attract people looking for precisely what you have to offer.

For instance, you could start a blog about DIY auto repair, but can you really address the desires of all the would-be mechanics looking to repair every make and model of car?

A better topic would be DIY auto repair for vintage Ford Mustangs. Your specialized content will meet the specialized needs of the audience that has the same passion as you do.

Formulate your goals for the blog

Is this just a hobby? Or do you want your blog to generate income? If so, then how?

Knowing what success looks like for you from the get-go will help you make many stylistic and economic choices down the road.

For example, if yours is a hobby blog about raising hedgehogs, you won’t need to drop hundreds of dollars on a custom theme or add a lot of plug-ins to your blog.

However, if you want to monetize the same blog, those purchases might be worth it. Determine what your goals are for your blog, and what you need to achieve them.

Define your target audience

If you aim at too many targets, you will miss them all. That’s why it’s so important to define exactly who your blog is for.

Think about your ideal reader. Is this person male or female? Where do they live? What is their socio-economic background? Are they educated? Do they shop online? How old are they? What do they like? Do they value low cost or quality?

Many bloggers take this one step further and create an avatar for their blog — a fictitious person that represents their ideal blog reader. They write their posts especially for or to this person.

Having character like this in your mind as you write will keep your blog posts relevant to your target market.

Register a domain name

Now that you know what to write and whom you are writing to, it’s time to register a domain name. This is the URL associated with your blog (the letters that come after “www”).

Choose your domain name wisely. It should be something memorable and easy to spell. It’s advisable to stay away from numbers (since they can be in cardinal form or spelled out) and hyphens (since they are easy to forget).

It’s a good idea to incorporate a keyword into your domain name. For example, if you blog is about upcycling thrift store items, a name like would tell search engines what your blog is about.

If you are stumped, you can use a name generator to come up with some clever names.

But regardless of what name you choose, go for a .com domain if you possibly can. These are becoming harder and harder to get as time goes on, but the vast majority of sites on the internet use a .com domain.

Most people will search for your site under as a .com. So unless the domain is exorbitantly expensive, .com a good bet.

Choose a web hosting company

If your blog is like a house, the domain name is the address, and the web host is the street it’s built on. A web hosting company houses the servers that store the files, images, and code that make up your website.

There are many different web hosting companies to choose from. Don’t be fooled by low introductory pricing. It’s worth shopping around for a quality web host. If your site experiences slow-downs, downtime, or bugs from a cheap, second-rate web host, you could lose readers.

Free backups, high uptime, a user-friendly control panel, and plentiful storage space are key qualities to look for in a hosting provider.

Install WordPress.

If you choose a web host like Wix or Weebly, you also get a design interface to create your website. These are very easy to use, but most bloggers will outgrow their basic features quickly. If you are planning to blog professionally, it’s probably best to build it on WordPress from the start.

Because of its overwhelmingly customizable options, the majority of blogs use WordPress for their publishing platform. It’s free, it’s open source, and it has a zillion plug-ins.

Your web host may have a button to install WordPress on your blog from the control panel, but just in case it doesn’t, here is a detailed tutorial on how to install WordPress for your blog.

WordPress has a handy dashboard to help you manage your plug-ins, check on site analytics, and manage your posts. It does have a bit of a learning curve, but there are many free tutorials and other resources available to help you get to know WordPress.

Pick a theme

A theme is like a skin for your blog. It is the visual presentation that the end user sees and how also how all the elements are organized.

Don’t worry too much about picking the perfect theme in the beginning. You can change your theme when you want to.

Many bloggers use a free theme provided by their website builder, then upgrade to a customized theme later on.

Install plugins

Plug-ins are the extra bells and whistles that enhance your blog and the user experience. There are hundreds of plug-ins designed to do things like make your blog load faster, help with SEO, and deter spam comments.

Not all plug-ins are created equal, so check the ratings and do your research before you install them. Too many plug-ins can slow your site or even crash your site.

Write your first post

Congratulations! Once you get to this point, your blog is set up and you are ready to write! Creating quality content is one of the most important elements of blogging.

To create a top-notch blog post, make sure you add images, videos, or other visual content to break up the text and engage your readers.

Outline your post before you start writing to ensure it flows well. Run it through a proofreader like Grammarly before you publish.

Use a consistent voice, and be yourself! YOU are what will make your blog stand out from all the others.

How to Grow your Blog Audience

Once you’ve gotten the technical aspects of your blog underway, now the real work begins. Attracting people to your blog and turning them into loyal readers is the lifelong quest of a blogger.

As Google’s algorithm and internet culture are constantly evolving, generating traffic for your blog is a moving target. Although the interations of these will change, here are a few fundamentals on how to grow your blog audience.

Post consistently

Google and other search engines favor blogs that have been around a while and that generate consistent, quality content.

Consistency will also show your readers that you are in the blogging game for the long haul. It establishes you as an authority in your space.

While creating regular content is important, but that doesn’t mean you can get away with posting junk and expect your readers not to see through you.

Respect your readers; they’re not stupid. Only post when you have something valuable to add to their lives. If you can do this, you’ve completed the most important step to creating loyal fans.

Create a network

If you are building almost any other type of business, you avoid the competition. It’s a dog-eat-dog world, and there isn’t room for scratching someone else’s back—even if they scratch yours later.

Blogging is different. Networking is the name of the game, and symbiotically working with other bloggers in your niche will drive more traffic to your site and produce more revenue for you than competing.

Tapping into an existing audience is a great way to grow your own. Guest posting for other bloggers or being featured on podcasts is a great way to get you in front of a pre-built audience of listeners—people looking for exactly what you have to offer.

  • Networking with other content creators will look different for each blogging niche. Here are some ideas of ways to collaborate with others to grow your own audience:
  • Guest post on another blog
  • Get featured on a podcast
  • Collaborate to make a YouTube video
  • Do a live Facebook or Instagram feed with another blogger
  • Participate in a blog round-up
  • Do a Q & A with another blogger

All your collaborative efforts will likely result in a lot of other sites backlinking to yours, which will boost your search engine rankings.

Sharing others’ content is another great way to have them share yours in the future. Karma is a good practice if you are a blogger.

Search engine optimization

Search engine traffic is the lifeblood of any blog. Make sure that search engines like Google can find your blog and recognize what it’s about and who it’s for by using search engine optimization (SEO) best practices.

These can range from putting keywords in the right places to creating code for web spiders to read. Educate yourself on the latest SEO strategies and install a plug-in like Yoast to guide your SEO efforts for your individual posts.

In addition to your SEO plan, it’s a good idea to make sure your site is just as readable on a phone as it is on a computer. Web traffic is shifting more and more to mobile devices, and readers will bounce to another site very quickly if they can’t read yours.

Search engines favor sites that are optimized for mobile, so that’s an extra reason to make sure your site is flexible for a wide range of devices.

Social media

Social media platforms and blogging are like peanut butter and jelly; they are pretty much inseparable.

Sharing your latest post to your network is a great way to generate traffic (bonus points if your friends share the link). Sharing your posts to platforms like Facebook, Twitter, and Instagram also give you links back to your site, which raise your visibility on search engines.

Using appropriate hashtags for your niche within your posts will make you more discoverable on your chosen social media outlet. This is especially important for platforms with advanced search functions like Twitter and Instagram.

Creating catchy images, encouraging conversation, and collaborating with others will boost the traffic to your blog quickly.

Reader engagement

Humans have a constant yearning for connection. Increasingly, people find those connections online. Blogs are the perfect venue for connecting small demographic slices of people that might never find each other in the real world.

The internet is so big that even in obscure interests and tiny niches, you can find someone just like you—someone who shares your challenges, goals, and nerdy interests. Connect with these people, and you will gain friends and fans to support you as you share something you love with the world wide web.

Start the conversation by asking for comments in your post, and then replying to each one. Having a two-way conversation with your readers is essential to developing a loyal fan base. What better way to get people to know, like and trust you than to communicate with them on a subject that is meaningful to both of you?


10 Reasons your Blog Isn’t Making Any Money

Your blog is there for a year. Your traffic is steadily climbing, and your email list is growing. You are posting killer content that is getting ranked high in search engine results.

But your passive income stream is more like a trickle. Why isn’t your blog making any money?

If these struggles sound familiar, check out our top ten list of why your blog isn’t making any money (and what to do about them).

You chose your niche poorly. If you build your blog solely based on what you want to write about, you are going at it backwards. You need a niche that is monetizable—specifically, one where people that have money and are willing to spend it, but where it’s not saturated with competition.

In his book This is Marketing, entrepreneur Seth Godin discusses going after the smallest viable market. Aim at a large enough group of people to sustain your efforts (a parenting blog), but a small enough segment so you have room to stand out (a blog about parenting kids with type 1 diabetes).

There also has to be money to be made in your niche. You may become the ultimate online hub for DIY cardboard furniture enthusiasts. But if none of them want to spend any money on your products or affiliates, you have a serious monetization problem.

Spend some time researching your chosen niche. Use keyword research tools to on what your audience is searching for and where they’re finding it.

You don’t know your audience. If your audience is going to be financially supporting your blogging efforts, you should know who they are.

As a blogger, you need to be more in tune with solving your readers’ problems and addressing their pain points than pontificating about your latest idea. If you want your blog to make money, it can’t be just a web-hosted soapbox.

Demographics tools like these will give you insight into who is reading your blog, what pages they are staying on, what pages they are bouncing from, and where they live.

Without that knowledge, it will be impossible to tailor your offerings to your customers.

Your site is slow. In fact, if your site doesn’t load in three seconds, you are likely to be losing viewers—and customers. Check your site against a competitor’s and see which loads faster.

If your load time is lagging, nix any plugins and widgets you don’t need, choose a well-coded theme, and optimize your images for quick download. Lots of ads or third-party connections like Instagram feeds can slow down your load time as well.

The milliseconds of change you make to your blog’s speed will do a lot to keep viewers on your site.

Your site is not optimized for mobile. In 2019, mobile devices accounted for 51.6% of all web traffic. By 2021, 53% of all ecommerce is predicted to be done on a mobile device.

If your reader has to scroll too far right or too far down to find information, he or she will bounce to another site. Also keep in mind how much space your ads are taking up. Real estate is at a premium on a four-inch screen.

Even simple things like formatting your images and breaking up your paragraphs into 3-5 sentence chunks can increase readability on a mobile device.

If you want your readers to stick around, make it easy on them to read. Your site should read as well on a phone as it does on a desktop.

Your blog does not provide value. A blog is really promise you make to your audience. You implicitly promise to entertain, inform, or help your audience just by having a blog. That’s why they came to you, it’s it?

Above ALL else, you must keep your promise of providing value to your readers. If you break that promise by spinning articles, selling junky products, not fixing broken links, or crowding their view with ads, the reader’s trust erodes, and so does your reputation.

And it’s hard to recover from that.

You don’t have a sales funnel. Putting up a shopping cart with your ebook or online course in it and hoping your viewers click ‘buy’ is not enough. Instead, lead your readers seamlessly through the sales process.

If you’ve done it right, your posts, about me page, and even logo should tell your viewer all about you and what you stand for. The valuable information in the posts of your blog should generate trust and pique your readers’ interest.

That interest becomes desire as they see what you have to offer and how it can improve their lives.

Only at that point—after you’ve created that relationship and kept your promise of providing value—does your product, service, or affiliate link have any relevance.

Ideally, whatever offering you have (ebook, course, product, affiliate link) should be the logical next step for a reader who loves your stuff and wants to know and have more.

You’re doing it all yourself. Let’s face it—running a blog is a big job. It quickly becomes too big for just one person.

That’s why most successful bloggers don’t bootstrap it all themselves, at least not for long. They outsource what they cannot do or don’t want to do to others.

As the saying goes, you have to spend money to make money. Technically you might save a few bucks by spending hours and hours on YouTube trying to create an email opt-in form.

Or you could take back that 10 hours of your life and hire out the technical stuff, if that is your weak spot. Use sites like Upwork or Guru to find professionals to help you with your logo design, social media posts, or even content creation. Do the things you do best, and outsource the rest.

You can’t do it all, and by trying to you will not only wear yourself out, but make yourself unavailable to do the things that only YOU can do.

Your pricing is off. Selling dollar store sunglasses to someone looking for Oakleys will be difficult, at best. Conversely, you will have a hard time peddling Oakleys to someone who makes minimum wage.

It’s fairly obvious that your product won’t sell if it’s priced too high. (This is true for affiliate products too.) But if your price is too low, it can be equally damaging.

People will pay you what they perceive you to be worth. So your offering shouldn’t look too good to be true.

Know who your audience is and how much they have to spend on products and services like yours. You need to know if your readers are dollar store people or Oakley people and price your products accordingly.

You aren’t data driven. Even if you find an affiliate program that works, you can’t leave it on autopilot. The online landscape is constantly shifting, so monetizing your blog is constantly a moving target.

Be willing to test new revenue streams, and to pivot when those streams dry up. Try out new monetizing channels, and spend more time and money cultivating the ones that give you the best returns. Give your experiments time to marinade (six months or so) before deciding to scrap them.

You’re not engaging with your audience. Remember that relationship of trust we talked about? Here is an easy way to make big strides fast: talk to your readers! Take on the comment trolls and chat it up!

In this era of impersonal big-box stores and chatbots, talking to a real person (even in the blogosphere) is priceless. Everyone is looking for connection, and providing that connection will earn you loyal readers and fans.

Even more important than talking with your readers, however, is listening to them. Many bloggers get brilliant ideas for posts or products directly from their readers. That’s like having your next big, lucrative break handed to you on a silver platter.

It’s your job as a blogger to deliver what your audience wants. How will you know what they want unless you ask?

Making Money from your Blog

In the end, your blog is a billboard for your business. Unlike billboards, blogs add value to people’s lives. They are a venue to share stories, recipes, travel adventures, parenting strategies, and political opinions. Blogs are a fabulous way to engage with your audience and add a personal touch to your brand.

But if the blog doesn’t point toward something monetary—a product to purchase, a course to enroll in, an eBook to download, or a consultation to sign up for—don’t expect to make any money.

This isn’t salesy or underhanded—as long as you provide VALUE to your readers and customers.

Ask yourself if you truly want your blog to be a business or a hobby that makes money occasionally. There is no right answer, but your reply will govern all your choices as a blogger whether you are conscious of them or not.