Money Addax

How to tag a business on Facebook

The Facebook community

No matter who you are, where you are, or what you’re trying to sell, Facebook has something for you.

Grandma’s post pictures of their grandkids, teens use it as a place to vent their issues with the world, and businesses press their advantage in the global market. Large or small businesses utilize the Facebook platform to sell their product. Using keywords that help pull your business to the top as well as a catchy business and page name can help a small business get off the ground.

What are advantageous ways to use Facebook for a business?

Selling a product

Once you’ve created a Facebook page for your business, you can sell products through the platform directly to your customers.

You can post pictures that list the item, price, and how to buy or open up a video and sell directly to a live audience. Having friends and family tag your business drives up recognition and keeps you relevant in a constantly changing internet world.

Creating a culture

Each business whether a brick and mortar store or online creates a culture for their customers that they seek to inhabit and share. Facebook allows you to control the culture that your customers see by posting videos or pictures that reflect the way you wish to be seen.

As each customer experiences your company culture, they’ll share and tag you in their posts which can then be seen by their friends. This helps spread your company culture without it seeming like an advertisement forced on participants. Each customer adds to the culture by contributing their own take on your company and products.

Gaining visibility

With each new follower, you gain an audience of hundreds even thousands of their Facebook friends who will see each time they tag you in a post. This is a huge audience that could cost you hundreds if not thousands of dollars to see in traditional advertising.

Creating giveaways or contests that specifically ask your followers and customers to share posts or your business page give you even greater visibility. Be intentional and ask your followers to share posts to reach those otherwise unreachable audiences.

Steps to tag a business on Facebook

Set up your business page

Log on to Facebook as a private individual. You’ll be able to create a business page through your own personal profile.

This is a chance for you to start by creating your company culture and molding it in a specific way. You can choose pictures, text, videos, and audio that help describe your business and business practices.

Gain followers

Start small. Ask friends and family to follow your business page and share it on their own pages so their friends can see everything you’ve put together.

Keep posting on your business page to keep the content relevant. No one wants to be linked to a stale business page with one post from 2016!

Create opportunities

Develop a plan to get followers and their friends to tag your business. This can be giveaways, contests, riddles, or media tags.

To tag a business

It’s so simple. Create a post or write a comment and start by typing the “@” symbol followed by the first few letters of the business name. This will often cause it to pop up in the suggestions on Facebook and you can click on the name of the business to tag and insert it into your post or comment.

Depending on safety settings, you may have to follow the business first before you’re able to tag them in any post or comment. Some businesses have the ability to tag them turned off as well so if you really want to tag a specific business and can’t, send them a message on Facebook before proceeding.

Why does “tagging” help my business?

Social media is in the center of our lives whether we like it or not. Being able to tag a business in a post helps boost your visibility and keep you in the center of people’s focus.

Unlike traditional types of advertising or media, social media moves fast and is fueled by new trends every day. Keeping up content on your business page helps you stay relevant as trends and people change tactics.

Tagging other businesses on your business page helps incorporate them into your corporate culture as well. They help you stay relevant and you help them stay relevant.

The walls come tumbling down

Writing on someone’s Facebook wall as a personal way to converse has been replaced on the platform with a business takeover. Whether it’s Amazon selling everything or your local boutique looking to make an impact, businesses are all over Facebook.

Tagging a business in a post or comment boosts their visibility to your followers and having someone tag your business boosts you to their followers. Each tag reflects the company culture and values as followers and taggers add to what the company has to offer. Creating opportunities to tag or share your business page continues to increase your visibility and make your business bloom!

If you’re a hardcore Facebook user or this is your first time, it’s a platform that can be easily understood and highly advantageous to any size of business. Start small and keep growing. Create your business page and keep adding to it so that you stay relevant in the bustling world of Facebook business!

 

How to get my business on Google Maps free

Google is everywhere and it’s a fantastic tool for any business, big or small. Whether you’re working remotely with Google Docs or Google Sheets or if you’re trying to get yourself at the top of the Google search bar working within the very popular Google system is a must-do for any business.

But is the reward of a Google Maps listing worth the Google cost?

Luckily there are several ways that you can get your business listed on Google Maps for free! With a little internet savviness, you can boost your business through the vast Google system, reaping the rewards without paying the price.

Benefits

Even if you have the best website in the world, it will do you no good if you don’t generate traffic to your site.  A listing on Google Maps will drive traffic to your business and your website at very little to no cost to you.

Physical address

A Google Maps listing for your business starts with your physical address and can be pulled up as a business along someone’s route. So whatever service or product you’re selling, someone can always find you at your physical location.

Phone number

Your Google Maps listing for your business can include a phone number for your brick and mortar store or your cell phone depending on your service or preference. This allows any customers who may stumble across you to contact you for more information.

Website

The more information the better! Adding your website to your Google Maps listing will drive more traffic to your site as people seek out more information on your company. Be sure that your website is up to date and ready for more traffic. There’s nothing more frustrating as a consumer than being interested in a company and finding the last update to their website was from 2015!

Hours of operation

This will give your newly found customers a glance at when they can contact or visit your business. Double-check that you have solid and accurate information for your hours of operation because if you don’t you may get frustrated customers leaving angry reviews about the misinformation!

Photos

Now comes the fun stuff! Adding some of your pictures to your Google Maps listing will give your new customers a complete picture of your business. Be sure to include photos of your product, the outside of your building, and the interior as well!

Getting uploaded

You’ve got the info and you’re eager for more customers so let’s get your Google Maps listing set up!

Step 1

Using your computer, sign in to Google Maps. It’s helpful to have a Google profile of one kind or another to be able to add and edit information for your business on Google Maps.

If you don’t have a personal email to login, take the time to set up an email for your business. This gives you one more contact point for your customers as well as a convenient way to log in and manage your Google Maps listing.

Step 2

Enter your address in the search bar. There will be a Business Profile link on the left-hand side of the screen. Once there you can click “Add Your Business” to get started on the process.

Step 3

Follow the on-screen instructions to fill in all of the information needed for your business. This will include a physical address, phone number, website, directions, photos, an about section, and business hours.

Take the time to fill in this information accurately and be engaging. This will be the first impression new customers may have of your business and with accurate engaging information, you may have a return customer instead of a one-timer.

Updating, reviews, and changes

Keep a close eye on your listing with Google Maps. People may comment and review their experience with your company which can be very beneficial or a determent to your business.

If you are responsive and take the time to address their concerns, both in the form of Google Maps and reviews as well as in-person or via phone or email, you can avoid negative reviews that would harm your business. Often reviews are tallied and when someone is simply glancing through businesses they may only see those reviews. Intercepting the negative reviews can keep them from accumulating as you grow.

Get started on your listing today!

Whether you’re a start-up or an established business in the area, setting up a free Google Maps listing can benefit your business.

Gather up all the information you need to set up your business including contact information, website, about info, and physical location. Then simply set aside the time needed to fill in the information accurately.

Keep a close eye on your listing and update or respond to reviews promptly to avoid issues being put into the public sphere. Being active on social media and Google Maps listings will help you stay relevant in an ever-changing business world.

The benefits of Google and being associated with them are almost immeasurable. While Google is a multi-billion dollar company some aspects benefit small businesses without the large Google price tag. Taking advantage of their free service to claim or add your business to Google Maps puts your mark on the map, literally!

Instagram

How did Instagram Start?

The Cinderella tale of Instagram goes from brand-new app to multi-million-user social media platform in a matter of months. Though the story is short—Instagram took only eight weeks to build and was acquired less than two years after its launch—it is a fascinating one of filling a niche and the convergence of industry and luck.

The History of Instagram

Instagram had fairly humble beginnings. Founder Kevin Systrom originally had a background in marketing and learned to code on nights and weekends. He started his social app Burbn, named for his love of bourbon and whiskey, which allowed users to check in at a location, share photos, and make plans.

In March 2010, Systrom met a few venture capitalists at a party in Silicon Valley. In a mere two weeks, Systrom went from discussing Burbn with the interested parties over coffee to $500,000 in seed funding for his new app. He quit his job to pursue development of Burbn full time.

An App for Sharing Photos

Soon after acquiring funding, Systrom brought on Mike Krieger, whom he knew from their time as students at Stanford. Together, they reassessed the app and pared it down to focus on the photo-sharing component. They added the social media elements of likes and comments, and Instagram was born.

The iOS version of Instagram went live in October 2010 and garnered 25,000 downloads on the first day. By December, that number of users topped one million. These numbers were likely fueled by the serendipitous launch of the iPhone 4 (which featured an upgraded camera) just a few months prior. 

After its initial wild success, more investors became interested in Instagram. In February 2011, Instagram received $7 million in additional funding. Jack Dorsey, co-founder of Twitter, offered to buy Instagram for $500 million, but Systrom turned it down.

Acquisition by Facebook

By April 2012, the user base had expanded to 27 million and Instagram for Android was released. 

At that time, Facebook offered to buy Instagram for $1 billion in cash and stock—with the key provision that the company would remain independently managed. The offer was accepted, and Facebook currently owns Instagram.

Quora

How did Quora Start?

Former Facebook employees Charlie Cheever (engineer) and Adam D’Angelo (CTO) quit their jobs in 2009 to found Q&A site Quora. Since then, it has grown to over 300 million monthly users and a billion-dollar company.

When asked why the founders decided to start Quora in a Business Insider interview, D’Angelo said they were meeting an unfilled niche on the internet. There wasn’t a good, comprehensive, user-driven Q&A site. D’Angelo said, “We want to connect the people who have the knowledge to the people who need it.”

Read on to find out more about Quora’s short-but-fascinating history.

What Makes Quora Unique?

Before Quora started, other Q&A sites like Yahoo! Answers had a similar structure. But Quora’s unique offering was in who was answering the questions. Quora gave users direct access to experts in a myriad of fields. Even President Obama has been known to answer a question or two.

Quora also adds unique social media-ish elements. It has an open-source structure for edits like Wikipedia, comments like Facebook and Twitter, and upvotes like Reddit. Add these to the credible, educational, long-form content provided by expert users, and you have a recipe for a $1.8 billion company and one of the most popular websites on the internet.

The History of Quora

Cheever and D’Angelo developed Quora in June of 2009. By December 2009, they opened the site to beta testers. In June 2010, it was ready for the public.

By March 2010, Quora was valued at $86 million, despite the fact that it hadn’t made any money or even been released to the public yet. Quora went through a redesign of the interface in 2011 to make it more user friendly.

In 2014, Quora got a turbo boost, thanks to $226 million from 14 different investors. However, the company has always been more focused on its product than its profits. 

D’Angelo said he didn’t like the idea of running ads since they detracted from the user experience. However, he told TechCrunch that he saw ads as their eventual source of revenue.

Quora didn’t monetize until 2016. To start, they initiated a limited rollout of ads. They started with in-line ads so as not to distract from the user experience. 

2016 also saw the development of a Spanish version of the site. French, German, Italian, and Japanese followed in 2017, and Hindi, Portuguese and Indonesian followed in 2018. Many more languages have been released since.

Future Growth

Despite its limited profitability to date, Quora has grown to about 300 million monthly users in 2019. If Quora can balance the presence of ads for revenue with a pleasurable user experience, it may very well be one of the most influential and valuable sites on the web.

Facebook Page

Marketing your Business Facebook Page

Again, this process is a lot less daunting than it first appears. Over time, people will discover your business Facebook page through search engine traffic, but here are a few tips to market your page right away.

Step 1. Ask Friends and Family to Like your Page

If you already have a personal Facebook account, this is easy; an Invite Friends to Like Your Page section in the center of your Facebook page screen will populate with your friends, and you can click on whomever you want to invite to like your page. 

If you are new to Facebook, you’ll have to add your friends to your account first. (Here’s an explanation on how to do that.)

Step 2. Post Regularly

You don’t have to post something new every day, but if your customers go months without any updates, they’ll wonder if your business Facebook page (or the business itself) is still active. 

Consider posting when you do things like have sales, release new products, host an event, change your hours, or receive a great customer review.

Your posts don’t all have to be about your business. You can also post about local or current events. 

Step 3. Offer Helpful Information

If you offer tips or other helpful information to your customers, they’ll keep coming back for more. 

This can be anything from different uses or applications for your product or a video on how your products are made. Brand or product testing and review videos also provide value for those looking to make purchasing decisions.

Step 4. Engage and Ask for Feedback

Respond to the comments you get on your posts. Show your audience that you’re really listening and not just promoting your stuff. Ask for honest feedback from friends, families, and loyal fans you trust so you can make adjustments. 

How have you marketed your business on Facebook? Share your tips in the comments!

How to Create a Marketing Plan

How to Create a Marketing Plan

A marketing plan can be just as important as a business plan for your new business. There are 5 main components of any good marketing Plan. By following these steps in detail, you will be able to successfully create a marketing plan.

To write a good marketing plan, make sure you focus on each of these steps, as each step of the process is equally important.

Marketing plans are all about the customer.

Step 1: Current State of your Business

This is where you want to get into the details of where you are currently at with your company. Are you launching a new business? Are you trying to give new life to a stale business?

Be honest about the current state of affairs, as hiding any problems will only hinder your success. This is the step where you need to perform a situational analysis that is essentially a SWOT analysis. Strengths, Weaknesses, Opportunities, and Threats. Have you identified those four key categories of your business? If not, now is the time to do so.

To accurately know where you are at currently with your business, you need to perform this SWOT analysis. This will help you learn what your weaknesses are, so you can improve them, and learn to market your business better.

Step 2: Focus in on your Target Audience

Knowing your target audience might be the most important step of any good business or marketing plan.

Analyzing your target audience is paramount to the success of your business. If you try to sell ice cream in Wisconsin in January you might be far less successful than selling it at Disney World in July. Don’t sell women’s dresses in a men’s store. Sure, you might sell a handful of them, but your business would be more successful focusing on the audience in your store, and what men typically buy.

The more narrowly you can define your target audience, the easier it will be to market. Do not be afraid to narrowly focus your bracket. Just because you are focusing on a select market, does not mean you will not also devote some marketing to secondary target audiences.

Step 3: Set your marketing goals

Any good vision or plan starts out with a good goal. What is it you are trying to achieve with your marketing? Set tangible goals.

Define how much money you want to make. Set specifics. You want to strive to be both optimistic and realistic. While you should set goals that are a little bit of a reach, don’t set goals that are an impossible reach. Find a middle ground, but definitely use numbers and facts in your goal. For example, “I want to sell 20 pairs of shoes this month” is a better goal than saying “I want to sell a lot of shoes this month.”

By having tangible goals, you will be able to look back and know if you met them or not. How can you measure “a lot”? You can’t, but you can measure “20.”

Step 4: Do your research

Now that you have set your marketing goals, research them to make sure they are realistic. Also, research what your competitors regularly accomplish, as this will help give you an idea of what is realistic for your business.

Research your marketing tactics as well. What is the best way to market your product? Does your target audience respond well to email newsletters? Billboards? What types of ads do you need to use for your product, and how can you find ways to interact personally with your target audience to market your product?

The type of marketing you choose is also very important to the success of your marketing campaign and the cash flow of your business.

Step 5: Decide on how much you can spend on Marketing

A successful business model really comes down to cash flow. It’s about profit. Therefore, how much can you spend on marketing and still ensure your business is profitable?

You’ll want to analyze market trends. For every dollar you spend, how much money are you getting back with new customers buying your product? You will not have an infinite budget to spend on marketing. There is a balance to find between how much to spend on marketing in proportion to how much income your business is earning.

If you find yourself spending too much money on marketing, you can go back to step 4 and adjust your marketing tactic. Maybe find a cheaper way to market your product until your cash flow is streaming in at a higher rate.

Bonus Step: Assess your Competitors

You should take some time and effort to analyze your competitors. It’s possible that you can run a targeted marketing campaign aimed directly at your competitors. You might be able to attract some of their customers to your product instead.

Creating a Marketing Plan

A good marketing plan is going to use 5 key concepts and accurately spell out facts and figures to support your target audience. Hone in these 5 principles, and you will soon have a sound marketing plan drafted. Use this marketing plan to spell out what tools you’ll use to achieve your sales goals.

The steps you want to be sure to include in your marketing plan are: define the current state of your company, focus on your target audience, establish your marketing goals, research the goals you have set, and determine how much money you can spend on marketing.

Spend some time also analyzing your competitors, as it’s always a good business practice to know how to be one step ahead of the competition.

How to Use Twitter for Business

How to Use Twitter for Business

Twitter for business, like many other social media platforms, was created with the goal of connecting people far and wide. This particular platform relies heavily on hashtags and re-tweets in the interest of connecting people with the same or similar interests. Twitter is great for sharing information in real-time, making it a mighty social tool for businesses that can keep up with its speed.

With over 330 million active users worldwide, Twitter is easily one of the largest and most popular social media sites, despite appearing to be overrun by Facebook and Instagram in recent years. Whenever this many people are gathered in one place, it’s natural for business owners, builders, and managers to look for ways to use the platform to their advantage.

Businesses can use Twitter to market their products, drive traffic, collect subscribers, and generate revenue. They can also use it to educate their followers, share relevant news and interesting stories in their industry, and benefit from paid Twitter advertisements. You can reach a large number of people very quickly through this platform if you use it the right way.

To give you an idea of your audience, 34% of Twitter users as of 2019 were female, and the remaining 66% were male. These percentages may shift as Twitter continues to grow, as they’re expected to reach approximately 370 million users within the next year or so. North America and Asia Pacific are the most active regions on Twitter.

What’s even more impressive than the userbase growth is the amount of ad revenue that the platform brings in. From 2014 to the end of 2018, their ad revenue grew from 1.3 billion dollars to nearly 4 billion. This number is expected to continue steadily climbing higher. Clearly, Twitter is doing something right.

Now that we know a bit about their users and projected growth, we can move on to discussing how to use Twitter for business:

Use Twitter cards

Twitter cards are designed to increase a tweet’s effectiveness when it contains links to content on another site. There are different types and styles and you can use them to share content previews, increase traffic to your website, play videos, and more. These cards create a rich media experience for Twitter users, and they’ll automatically attach when users tweet links to your content.

This is a great way to spread the word about your products without it feeling too much like a sales pitch. Twitter cards will help your business and products stand out from others. They can be a creative, fun, and effective way to get users involved in the sales process if they’re created correctly. Make sure that they’re unique, colorful, and quickly grab the attention of searchers. Things move quickly on Twitter, so it’s important to keep up.

While you’re working on the structure of your tweets, it’s also a good time to add in some hashtags. Keep it to one or two so you can fit the rest of your content in the short character limit. Limiting the number of hashtags you use will also keep your tweet from looking cluttered or salesy.

In fact, you may be surprised to learn that tweets that contain one or two hashtags have been shown to increase engagement by 21% when compared to tweets containing three or more. Hashtags are great for creating visibility, increasing search success, and increasing engagement, but only when they’re relevant, so choose wisely.

Build your network

By following and encouraging your target audience to follow you on Twitter, you’re gaining visibility and potential customers at a tremendous rate. Building your network this way is much faster, cheaper, and easier than traditional marketing and sales methods. Individuals prefer to shop online now, and staying visible, engaged, and relevant will make your business a more attractive option.

The more Twitter followers you have, the more individuals you’ll have to engage with, and the more clicks will come through to your website. As your followers find you, it’ll also get easier for other people to encourage their friends and family to follow you, as well. You’ll have built a reputation by now and established your business as a trustworthy and present one. Social media is now the fastest way to increase your reach, and it’s generally pretty easy, too if you’re willing to do some research first and put in the work.

Engage with influencers in your industry

One of the easiest ways to find more followers and boost engagement and website traffic is to search out the major influencers in your field. After all, they’re already cultivated the audience you’re looking for. Building an online relationship with these influencers can help you attract attention, start conversations, and gain customers.

You can start engaging with influencers on Twitter by simply reaching out to them. Re-tweet things they’ve shared, favorite interesting ones, reply and ask questions. Keep the conversation going and try to find a way to add value to their account so that the relationship becomes mutually beneficial.

As you grow, remember where you came from and how many other individuals helped you along the way. The day may come that another up-and-coming individual reaches out to you as an influencer, and you’ll get to return the favor. Personal connections are at the base of just about every business. Most would fail without them, and remembering that helps keep us human and humble.

Let Twitter ads market to your existing customers

If your business is already established, chances are good that you’ve already developed a lengthy email list. If you haven’t yet, it may be time to start. Once your email list is established, you can share it with Twitter to increase your advertising success. These individuals have already signed on to hear (or read) more of what you have to say, so they’re an ideal choice when you’re looking for people to target with your ads.

If you’ve already created your ad(s), all you have to do now is upload your email list to the mobile app, Tailored Audiences. Twitter can then evaluate your email list, match them up with registered users, and specifically target these individuals when you’re promoting your products or services. Since they’re already fans or customers, the ads are more likely to be noticed and effective than they would be if they were shared at random.

Staying fresh in your customers’ minds on Twitter will help them choose you the next time they need the products you sell. They’ll be more likely to make repeat purchases, anticipate new products, and share their experience with friends and family members that will hopefully soon become new customers, too.

website traffic

How much website traffic do you need to make ad money?

If you’ve put the blood, sweat, and tears into creating a blog or website, you’ve probably asked the question, “How much website traffic do I need to make ad money?” You want to know when all your hard work will start to pay off.

The short answer is “it depends,” but of course we’re going to dig a little deeper than that.

Making money from web traffic generally comes from two different sources: paid advertising and affiliate links. Both are viable paths to making money from your website, and each has its pros and cons. The strategy you choose will determine how much traffic you need to make money from advertising on your website.

How does paid advertising (PPC or PPV) work?

PPC (pay-per-click) or PPV (pay-per-view, or per impression) ads are probably what you think of when you hear “web advertising.” These come in many forms: banner ads, sidebar ads, pop-up ads, in-line ads, and more. You see them on all kinds of sites, from recipe blogs to news outlets.

In this model, an advertising network compiles unsold ads. The network contracts with many websites, matching the target audience of the ads to the readership of the website. The largest and best known of these networks is Google Adsense, but MediaVine, AdThrive, Ezoic, Monumetric, and others are also big players in this space.

How much do PPC or PPV ads pay?

Website owners are paid when someone clicks on one of the ads (PPC) or when enough people view the ad (PPV).

Website owners can expect to make 68% of what the advertiser spends on the click with AdSense (the rest goes to the ad network). This payout can range from $0.20 to over $15—it’s all based on niche.

How often visitors click through your ads (known as the click-thru rate, or CTR) affects how much money you make. A good CTR is 1% or 2%; anything above that is excellent. So if 1,000 people come to your website per day, and 1% of them click on an ad (10 visitors) and you get $1 per click, you’d make $10 per day.

The PPV ad structure pays by the impression, or each time an ad is viewed. A typical rate is between $0.004 and $0.015 per view.

In either case, you need thousands of visitors per day to even dream of quitting your day job.

How does affiliate marketing work?

Affiliate marketing follows a more traditional commission structure; you write an article that includes a product along with a link to that product’s website. If the visitors to your website click the link and subsequently buy the product, you receive a commission on the sale.

As with PPV/PPC ads, there are affiliate advertising networks. The most famous and well used by beginners is Amazon’s affiliate program, but others like Shareasale, Clickbank, and GiddyUp compile affiliate offers from hundreds of companies. So even if your blog or website has little to do with physical products like Amazon, there are still opportunities to make money in affiliate sales.

How much do affiliate ads pay?

Again, this depends a great deal on your traffic, niche, what products you promote, and how good you are at converting visitors into customers.

The average affiliate rate will be somewhere around 5%-30% of the sale. As a general rule, expensive items will have a low commission percentage, while cheap items have a high commission percentage.

One advantage of affiliate ads is that you don’t need hoards of traffic to start making money. If even just one reader clicks your affiliate link and makes a purchase, you make money.

What ad strategy is best—PPC or affiliate marketing?

That’s like asking if apples or oranges are best; there is no objective answer, only what is best based on your preference and needs.

The same holds true for these PPC and affiliate marketing strategies. Both are valid business models. Both have pros and cons, and both can make you money.

But rather than asking which one YOU like better, you should be asking which will resonate better with your AUDIENCE. What kinds of ads will they respond to? Are there types of ads they will ignore? Will the audience rely heavily on your advice/experience/suggestions?

Check your website analytics and run the numbers. Then try out different kinds of ads on your site, and see what works best.

You won’t make money from annoyed, confused, or bored readers, so knowing your audience and how to present ads to them is key for deciding how to go about monetizing your website.

While this is a moving target, as your readership and their preferences will change from day to day, honing in on meeting the needs of your visitors will drive up your traffic and with it your ad revenue.

How to Get your Website Noticed

How to Get your Website Noticed

There are a lot of ways to get your website out into the world and noticed. There are some methods of advertisement that have been done for decades and still work, and there are some other methods specific to the internet driven 21st century that we live in. To really get your website noticed, try every method of advertisement that you can.

14a94c_ff624a517cef4413903f0ed028f7638d~mv2

Word of Mouth

A tried and true method of advertising anything is by word of mouth. Take advantage of a method that has been around for generations. Tell your friends and family, and print those business cards to pass out to strangers. If you have a truly great product and a great website, it will spread like wildfire. Canvas your neighborhood if you have a service that will benefit them like lawn care, real estate services, dog walking, etc. The more homes you talk to, and the more places you drop your business card, the more traffic you will get on your website.

Paid Advertisements

There is no shame in paying to advertise your product. A Google Ads campaign could be a great way to do this. Google is where it’s at nowadays, and you want to do anything you can to get yourself noticed on Google. Most people start on Google when search for something new, and they do not often click beyond the first page or two of results. Use a Google Ads campaign to help get your website into the top echelons of Google traffic for your industry.

Add your Website to Online Directories

If your website is to support your business, you can pay to add it to directories like Angie’s List, Yelp, Four Square, etc. A little investment up front will pay off in the long run. Some people swear by sites like Angie’s List, and will only hire a service that is a part of a list like that. They assume that by being included, you are being vetted. Use this to your advantage and get included on some of those lists.

Teaming up with another Website for Mutual Advertisement

Look around in your industry. Maybe you have a website for a lawn care business. Reach out to your local realtors and ask if you can advertise with them, and in turn you will pass out their business cards to your customers. While you might not want to team up with a direct competitor, think of other people in your industry who might benefit from advertising with you, and you can trade advertisement of each other’s business, thus expanding your network accordingly.

Ask for Links to your Website

In conjunction with the above, ask other people to link to your website. It will most likely be a trade-off effort, and you will link to their website. Approach them and make this offer. Again, do not target competitors, but target other people in your industry who might be targeting the same clients. Maybe a yoga instructor wants to team up with a local masseuse and see if there are people who are interested in both services, and want to visit each website.

Target Your Website Pages for Keywords

Keywords are going to be what ultimately drives traffic to your website. Make sure enough of the key words in your industry are on every page of your website. If you have a lawn care website, include keywords like: weed whacking, lawn mowing, leaf blowing, flower planting, etc. Think of everything that could drive someone to your website. Maybe you do not want to do a lot of weed whacking, but maybe that is what will drive traffic to your site. Wouldn’t you rather have the traffic and the new customers? Get your business off and running and then you can scale back and be more selective about work you take on.

Be Specific in your Titles

In Corporate America, many managers and companies measure things by metrics. For example, do not say “I will sell cars this year.” Say, “I will sell 15 Buicks, 12 Hondas, and 2 Jeeps in between March and April.” The same holds true for your website. When you title your website, do not title it so you are selling cars, title it so you are selling specific cars to a specific audience. It might seem like you are being inclusive, and will drive away an audience. But, the opposite is true. You are going to attract people who are actually interested in your specific product instead of something more generalized.

Use Social Media to Promote your Website

Post, Post, Post! Whether it be Facebook, Instagram, Twitter, or another social media, get your name and website out there. Find out what hashtags are trending and find a way to tie those back to your website for maximum visibility. Do not think you are limited to one post per social media or only using one social media account. Go for maximum visibility and keep getting your name out there! Do not underestimate your followers’ followers. Once you attract some interest on social media, target the people following the people following you. Make sense? Look for people who have similar interests as those people who have shown interest in our website.

Add a Blog to your Website

Blogs are a great way to get noticed because you can add a lot of keywords at one time, and you are talking directly to people, which adds personality to an otherwise rudimentary website. With blogs, you can post something new multiple times a day, and then link to that on Social Media. It is an excuse to always stay current and relevant, and it will keep your website constantly refreshed. You can also take that time to explain why your product might be beneficial to the people who do travel to your website. You can also link to some How-To videos on YouTube, so people will walk away from your blog with a firm understand of why to buy your product and how to use your product.

How Many Pageviews Should My Site Get

How Many Pageviews Should My Site Get?

Pageviews are one of the most important metrics for any online business. This number may tell you how often customers or potential customers are visiting your website, how many of those views (clicks) are being converted into sales, and how effective your content is, among other things. Tracking your website’s traffic can help you determine if you’re on the right track or if something needs to be tweaked.

Most of the time, you can drive business to your site, increase your pageviews, and increase your sales with the right content. A thorough sales and marketing strategy will often help, too. Some markets might be trickier than others, though. For example, you’ll probably have better luck driving pageviews if you’re selling products and services that are geared toward financially savvy millennials than you would if your business were more focused on adults over 60.

That being said, there are a few ways that you can increase your pageviews and boost your sales no matter what demographic you sell to. But first, let’s talk a bit about where your pageviews are and where they should be:

A high number of pageviews often equates to a valuable, high-quality, and well thought out website. That is as long as the sales back up the number of pageviews, of course. A high number of pageviews can also mean that people are repeatedly searching for something that they can’t find or the pages aren’t loading correctly, too. Pageviews are an important metric to track, but in order to be sure that they’re the right kind of pageviews, you’ll have to track some other important metrics, too.

Now, how many pageviews should your site get? Well, unfortunately, there’s no strict answer to that question, and pageviews can vary wildly, with all different levels of success that make them difficult to correlate to any one specific thing. Pageviews will go up and down for any number of reasons, including the target audience, the time of year, the seasonality of what you’re offering, the current market for your product or service, the cost, your content, and more.

As a general rule of thumb, new websites and blogs (less than a month or two old) typically tend to land at around 100-150 pageviews per day. If you get fewer than this number, it doesn’t mean that you’re not succeeding at what you’re doing. You could very well be getting fewer pageviews but making more sales than another company with more pageviews. Pageviews are only one metric to consider in the success of your business and they’re not always the most important one.

As your blog or business grows, your pageviews should increase with it. It may jump up to 200 pageviews per day or 600, or it may go up a few views at a time, but any growth is positive and something to celebrate. Slow progress is better than no progress, so keep at it, stay motivated, keep your online presence active and relevant, and watch the numbers grow. Each time you see the numbers go up, set a higher goal. Challenge and push yourself to see how high you can go, but always keep in mind that pageviews alone will not be enough to make a business successful. Keep track of your sales and subscribers, too.

If your pageviews are consistently staying the same or going down, it might be time to switch things up a bit. That being said, there will be a bit of variance in the number of pageviews for any business, so a little bit of up and down is nothing to panic about.

Here are some tips for increasing your pageviews:

  • Amp up your content – make it bigger, badder, more interesting, and impossible to ignore – hire a freelance content writer if you need to, but make it happen
  • Try to keep your articles or blog posts short and sweet – it’ll make them easier to read and encourage your visitors to visit multiple pages rather than just one
  • Include links in that content – aim for between two and five, with some bringing them to items on your website and others bringing them to other relevant content that you think they’d benefit from (or at least enjoy reading)
  • Add in some high-quality imagery and graphics while you’re at it
  • Use other relevant websites to get your name out there (guest posting)
  • Comment on other websites, blog posts, articles, and relevant social media content – this will help you increase your exposure to consumers and their exposure to your company and offerings
  • Ramp up your email marketing – send your subscribers newsletters, updates, and information on new products or services so they don’t have to remember to keep checking your website for it
  • Make your website easier to navigate
  • Create a promotion, contest, or giveaway to increase the amount of attention your website is getting
  • Network – when you connect with other people in this market or community, they’ll be able to put a friendly face to your company’s name and they might choose you over your competition next time
  • Promote your products or services on social media and include relevant, working links so that they don’t have to do any work to get to them
  • Don’t be afraid to ask for a little bit of help – enlist your friends, family members, and even your neighbors to scroll through your website and content and provide you with feedback. They may love it, hate it, or feel entirely neutral about it, but chances are good that they’ll provide you with something that you didn’t think about on your own yet

More importantly than all of these tips and tricks, don’t let self-imposed benchmarks trick you into thinking that you’re not successful. Try to grow your pageviews and sales organically and enjoy the process. Don’t force it scheming, plotting, and scamming like the social media bots that are currently running rampant online. You’ve got the skills, tools, and motivation to make your business better, so get out there and do just that.