The Facebook community
No matter who you are, where you are, or what you’re trying to sell, Facebook has something for you.
Grandma’s post pictures of their grandkids, teens use it as a place to vent their issues with the world, and businesses press their advantage in the global market. Large or small businesses utilize the Facebook platform to sell their product. Using keywords that help pull your business to the top as well as a catchy business and page name can help a small business get off the ground.
What are advantageous ways to use Facebook for a business?
Selling a product
Once you’ve created a Facebook page for your business, you can sell products through the platform directly to your customers.
You can post pictures that list the item, price, and how to buy or open up a video and sell directly to a live audience. Having friends and family tag your business drives up recognition and keeps you relevant in a constantly changing internet world.
Creating a culture
Each business whether a brick and mortar store or online creates a culture for their customers that they seek to inhabit and share. Facebook allows you to control the culture that your customers see by posting videos or pictures that reflect the way you wish to be seen.
As each customer experiences your company culture, they’ll share and tag you in their posts which can then be seen by their friends. This helps spread your company culture without it seeming like an advertisement forced on participants. Each customer adds to the culture by contributing their own take on your company and products.
With each new follower, you gain an audience of hundreds even thousands of their Facebook friends who will see each time they tag you in a post. This is a huge audience that could cost you hundreds if not thousands of dollars to see in traditional advertising.
Creating giveaways or contests that specifically ask your followers and customers to share posts or your business page give you even greater visibility. Be intentional and ask your followers to share posts to reach those otherwise unreachable audiences.
Steps to tag a business on Facebook
Set up your business page
Log on to Facebook as a private individual. You’ll be able to create a business page through your own personal profile.
This is a chance for you to start by creating your company culture and molding it in a specific way. You can choose pictures, text, videos, and audio that help describe your business and business practices.
Start small. Ask friends and family to follow your business page and share it on their own pages so their friends can see everything you’ve put together.
Keep posting on your business page to keep the content relevant. No one wants to be linked to a stale business page with one post from 2016!
Develop a plan to get followers and their friends to tag your business. This can be giveaways, contests, riddles, or media tags.
To tag a business
It’s so simple. Create a post or write a comment and start by typing the “@” symbol followed by the first few letters of the business name. This will often cause it to pop up in the suggestions on Facebook and you can click on the name of the business to tag and insert it into your post or comment.
Depending on safety settings, you may have to follow the business first before you’re able to tag them in any post or comment. Some businesses have the ability to tag them turned off as well so if you really want to tag a specific business and can’t, send them a message on Facebook before proceeding.
Why does “tagging” help my business?
Social media is in the center of our lives whether we like it or not. Being able to tag a business in a post helps boost your visibility and keep you in the center of people’s focus.
Unlike traditional types of advertising or media, social media moves fast and is fueled by new trends every day. Keeping up content on your business page helps you stay relevant as trends and people change tactics.
Tagging other businesses on your business page helps incorporate them into your corporate culture as well. They help you stay relevant and you help them stay relevant.
The walls come tumbling down
Writing on someone’s Facebook wall as a personal way to converse has been replaced on the platform with a business takeover. Whether it’s Amazon selling everything or your local boutique looking to make an impact, businesses are all over Facebook.
Tagging a business in a post or comment boosts their visibility to your followers and having someone tag your business boosts you to their followers. Each tag reflects the company culture and values as followers and taggers add to what the company has to offer. Creating opportunities to tag or share your business page continues to increase your visibility and make your business bloom!
If you’re a hardcore Facebook user or this is your first time, it’s a platform that can be easily understood and highly advantageous to any size of business. Start small and keep growing. Create your business page and keep adding to it so that you stay relevant in the bustling world of Facebook business!