Money Addax

How to Use Pinterest for Business

How to Use Pinterest for Business

The options for consumers these days are vast and overwhelming, so it’s more important than ever for businesses to implement unique strategies. Let’s know How to Use Pinterest for Business. One of the strategies that have proven to be successful in recent years is the implementation of social media platforms. LinkedIn, Facebook, Twitter, and Pinterest have all been used by businesses, to varying degrees of success and for wildly different purposes.

Pinterest, in particular, is great for driving traffic and sales through the use of backlinks. There are more than 320 million active monthly users on Pinterest, making it a marketer’s daydream (albeit, one of several). Millions of individuals are already searching this platform for ideas and inspiration, recipes, hobbies, and more, so using it to drive business makes perfect sense.

The use of pins (the Pinterest equivalent of “likes” on Facebook) and boards offer countless opportunities to link to a website and make a sale. When it’s easy to find more information, it’s more likely that shoppers will continue shopping, rather than getting discouraged or shopping elsewhere. The high engagement levels you find on Pinterest also make it an option worth exploring.

Here are the best ways to use Pinterest to promote your business:

Sign up and share your products

This is the easiest and most obvious way to use Pinterest for your business. If you don’t already have an account, you can sign up in less than five minutes, and start sharing your products with other Pinterest users. You can create more than one board, so it may be a good idea to separate your pins into different categories geared toward different customers.

For example, you could create one board for items that will appeal to parents and children, another to travelers, another to clothing items; the list goes on and will look different for everyone, depending on what your particular business sells and what your goals are.

Be sure to take clear pictures, add detailed descriptions, use relevant categories so your products are easy to find, and interact with other users when you get the opportunity. Shoppers may ask questions, and if they don’t receive a response, they may become discouraged and decide to shop elsewhere.

Include links that will take shoppers directly to the page they’ll need to be on to order the product. The less work shoppers have to do, the better. A direct link will make the process easier and more appealing than the vague pins that don’t direct them anywhere (or at least not anywhere that’s relevant to them).

Increase SEO

When you can, include links to similar products or the home page of your website. But try to keep it limited to just a few links and spread them out a bit so that shoppers don’t get overwhelmed and feel like they’ve stumbled onto a Pinterest sales pitch. Creating backlinks can drive traffic to your website, boosting SEO and creating sales on a variety of products, rather than one at a time.

Use targeted and specific keywords in your description so that it’s easier for your target audience to find you when they perform a routine search. When they see the keywords, it’ll encourage them to visit your site and again boost your search engine ranking in the process, so you’re accomplishing two goals at once with this step. Another way to boost SEO is to share your pins on other social media platforms that you use. We’d recommend Twitter and Facebook for these purposes. The more visibility you have, the easier it’ll be for consumers to choose you over other options out there.

Pin to other products and services your customers may benefit from

It may seem counterproductive for you to spend your time linking to products or services that you’re not earning any money from, but it can help you appear more relatable. You want to look more like a friendly fellow shopper than a salesman, and offering added value for your customers can help you do just that.

You don’t have to link to competitors selling the same products just to seem a bit friendlier, but linking to products or services that will complement yours can help set you apart. Here’s an example: if you sell clothing, consider linking to someone who sells fabric or shoes or accessories. This can be particularly beneficial if you sell products or services that are geared toward women since 71% of Pinterest users worldwide are female.

If you’re still in the process of building your business and you’re searching for product ideas, Pinterest users often search for accessories like watches and jewelry, and beauty products. However, these are not the only products that have been met with success on Pinterest, and you should remain open to marketing just about anything through this platform.

Offer incentives

Consider creating bonus items or prizes as a way to get users to interact with your business more on Pinterest and visit your website after. You can create daily, weekly, or monthly contests on this platform and credit shoppers one entry into the contest for each re-pin of your products. Naturally, the more people you can get involved, the more products will get re-pinned and hype will be built around your business.

You can make the contests more fun by starting a conversation and encouraging shoppers to share what or who they’ll use the products for. Social media is great for engaging in conversation and promoting that will make you more approachable. You can offer your own products as prizes or smaller versions of your purchasable products so shoppers can win a sample size and fall in love. You can also offer prizes that have nothing to do with your regular products but are just fun to win.

If you don’t want to offer products as your prize, many businesses have had success in offering coupons or other discounts, themed giveaways, and gift cards. If you really want to involve your target audience in the process, you can create a poll on your business’s Pinterest page and ask what they’d want to win if you were to host a contest soon. When in doubt, it may be best to ask. This way, you’ll know that you’re offering prizes that will draw attention, clicks, and interest in your business, rather than prizes that shoppers will scroll past instead.

Blog

10 Reasons your Blog Isn’t Making Any Money

Your blog is there for a year. Your traffic is steadily climbing, and your email list is growing. You are posting killer content that is getting ranked high in search engine results.

But your passive income stream is more like a trickle. Why isn’t your blog making any money?

If these struggles sound familiar, check out our top ten list of why your blog isn’t making any money (and what to do about them).

You chose your niche poorly. If you build your blog solely based on what you want to write about, you are going at it backwards. You need a niche that is monetizable—specifically, one where people that have money and are willing to spend it, but where it’s not saturated with competition.

In his book This is Marketing, entrepreneur Seth Godin discusses going after the smallest viable market. Aim at a large enough group of people to sustain your efforts (a parenting blog), but a small enough segment so you have room to stand out (a blog about parenting kids with type 1 diabetes).

There also has to be money to be made in your niche. You may become the ultimate online hub for DIY cardboard furniture enthusiasts. But if none of them want to spend any money on your products or affiliates, you have a serious monetization problem.

Spend some time researching your chosen niche. Use keyword research tools to on what your audience is searching for and where they’re finding it.

You don’t know your audience. If your audience is going to be financially supporting your blogging efforts, you should know who they are.

As a blogger, you need to be more in tune with solving your readers’ problems and addressing their pain points than pontificating about your latest idea. If you want your blog to make money, it can’t be just a web-hosted soapbox.

Demographics tools like these will give you insight into who is reading your blog, what pages they are staying on, what pages they are bouncing from, and where they live.

Without that knowledge, it will be impossible to tailor your offerings to your customers.

Your site is slow. In fact, if your site doesn’t load in three seconds, you are likely to be losing viewers—and customers. Check your site against a competitor’s and see which loads faster.

If your load time is lagging, nix any plugins and widgets you don’t need, choose a well-coded theme, and optimize your images for quick download. Lots of ads or third-party connections like Instagram feeds can slow down your load time as well.

The milliseconds of change you make to your blog’s speed will do a lot to keep viewers on your site.

Your site is not optimized for mobile. In 2019, mobile devices accounted for 51.6% of all web traffic. By 2021, 53% of all ecommerce is predicted to be done on a mobile device.

If your reader has to scroll too far right or too far down to find information, he or she will bounce to another site. Also keep in mind how much space your ads are taking up. Real estate is at a premium on a four-inch screen.

Even simple things like formatting your images and breaking up your paragraphs into 3-5 sentence chunks can increase readability on a mobile device.

If you want your readers to stick around, make it easy on them to read. Your site should read as well on a phone as it does on a desktop.

Your blog does not provide value. A blog is really promise you make to your audience. You implicitly promise to entertain, inform, or help your audience just by having a blog. That’s why they came to you, it’s it?

Above ALL else, you must keep your promise of providing value to your readers. If you break that promise by spinning articles, selling junky products, not fixing broken links, or crowding their view with ads, the reader’s trust erodes, and so does your reputation.

And it’s hard to recover from that.

You don’t have a sales funnel. Putting up a shopping cart with your ebook or online course in it and hoping your viewers click ‘buy’ is not enough. Instead, lead your readers seamlessly through the sales process.

If you’ve done it right, your posts, about me page, and even logo should tell your viewer all about you and what you stand for. The valuable information in the posts of your blog should generate trust and pique your readers’ interest.

That interest becomes desire as they see what you have to offer and how it can improve their lives.

Only at that point—after you’ve created that relationship and kept your promise of providing value—does your product, service, or affiliate link have any relevance.

Ideally, whatever offering you have (ebook, course, product, affiliate link) should be the logical next step for a reader who loves your stuff and wants to know and have more.

You’re doing it all yourself. Let’s face it—running a blog is a big job. It quickly becomes too big for just one person.

That’s why most successful bloggers don’t bootstrap it all themselves, at least not for long. They outsource what they cannot do or don’t want to do to others.

As the saying goes, you have to spend money to make money. Technically you might save a few bucks by spending hours and hours on YouTube trying to create an email opt-in form.

Or you could take back that 10 hours of your life and hire out the technical stuff, if that is your weak spot. Use sites like Upwork or Guru to find professionals to help you with your logo design, social media posts, or even content creation. Do the things you do best, and outsource the rest.

You can’t do it all, and by trying to you will not only wear yourself out, but make yourself unavailable to do the things that only YOU can do.

Your pricing is off. Selling dollar store sunglasses to someone looking for Oakleys will be difficult, at best. Conversely, you will have a hard time peddling Oakleys to someone who makes minimum wage.

It’s fairly obvious that your product won’t sell if it’s priced too high. (This is true for affiliate products too.) But if your price is too low, it can be equally damaging.

People will pay you what they perceive you to be worth. So your offering shouldn’t look too good to be true.

Know who your audience is and how much they have to spend on products and services like yours. You need to know if your readers are dollar store people or Oakley people and price your products accordingly.

You aren’t data driven. Even if you find an affiliate program that works, you can’t leave it on autopilot. The online landscape is constantly shifting, so monetizing your blog is constantly a moving target.

Be willing to test new revenue streams, and to pivot when those streams dry up. Try out new monetizing channels, and spend more time and money cultivating the ones that give you the best returns. Give your experiments time to marinade (six months or so) before deciding to scrap them.

You’re not engaging with your audience. Remember that relationship of trust we talked about? Here is an easy way to make big strides fast: talk to your readers! Take on the comment trolls and chat it up!

In this era of impersonal big-box stores and chatbots, talking to a real person (even in the blogosphere) is priceless. Everyone is looking for connection, and providing that connection will earn you loyal readers and fans.

Even more important than talking with your readers, however, is listening to them. Many bloggers get brilliant ideas for posts or products directly from their readers. That’s like having your next big, lucrative break handed to you on a silver platter.

It’s your job as a blogger to deliver what your audience wants. How will you know what they want unless you ask?

Making Money from your Blog

In the end, your blog is a billboard for your business. Unlike billboards, blogs add value to people’s lives. They are a venue to share stories, recipes, travel adventures, parenting strategies, and political opinions. Blogs are a fabulous way to engage with your audience and add a personal touch to your brand.

But if the blog doesn’t point toward something monetary—a product to purchase, a course to enroll in, an eBook to download, or a consultation to sign up for—don’t expect to make any money.

This isn’t salesy or underhanded—as long as you provide VALUE to your readers and customers.

Ask yourself if you truly want your blog to be a business or a hobby that makes money occasionally. There is no right answer, but your reply will govern all your choices as a blogger whether you are conscious of them or not.