The options for consumers these days are vast and overwhelming, so it’s more important than ever for businesses to implement unique strategies. Let’s know How to Use Pinterest for Business. One of the strategies that have proven to be successful in recent years is the implementation of social media platforms. LinkedIn, Facebook, Twitter, and Pinterest have all been used by businesses, to varying degrees of success and for wildly different purposes.
Pinterest, in particular, is great for driving traffic and sales through the use of backlinks. There are more than 320 million active monthly users on Pinterest, making it a marketer’s daydream (albeit, one of several). Millions of individuals are already searching this platform for ideas and inspiration, recipes, hobbies, and more, so using it to drive business makes perfect sense.
The use of pins (the Pinterest equivalent of “likes” on Facebook) and boards offer countless opportunities to link to a website and make a sale. When it’s easy to find more information, it’s more likely that shoppers will continue shopping, rather than getting discouraged or shopping elsewhere. The high engagement levels you find on Pinterest also make it an option worth exploring.
Here are the best ways to use Pinterest to promote your business:
Sign up and share your products
This is the easiest and most obvious way to use Pinterest for your business. If you don’t already have an account, you can sign up in less than five minutes, and start sharing your products with other Pinterest users. You can create more than one board, so it may be a good idea to separate your pins into different categories geared toward different customers.
For example, you could create one board for items that will appeal to parents and children, another to travelers, another to clothing items; the list goes on and will look different for everyone, depending on what your particular business sells and what your goals are.
Be sure to take clear pictures, add detailed descriptions, use relevant categories so your products are easy to find, and interact with other users when you get the opportunity. Shoppers may ask questions, and if they don’t receive a response, they may become discouraged and decide to shop elsewhere.
Include links that will take shoppers directly to the page they’ll need to be on to order the product. The less work shoppers have to do, the better. A direct link will make the process easier and more appealing than the vague pins that don’t direct them anywhere (or at least not anywhere that’s relevant to them).
When you can, include links to similar products or the home page of your website. But try to keep it limited to just a few links and spread them out a bit so that shoppers don’t get overwhelmed and feel like they’ve stumbled onto a Pinterest sales pitch. Creating backlinks can drive traffic to your website, boosting SEO and creating sales on a variety of products, rather than one at a time.
Use targeted and specific keywords in your description so that it’s easier for your target audience to find you when they perform a routine search. When they see the keywords, it’ll encourage them to visit your site and again boost your search engine ranking in the process, so you’re accomplishing two goals at once with this step. Another way to boost SEO is to share your pins on other social media platforms that you use. We’d recommend Twitter and Facebook for these purposes. The more visibility you have, the easier it’ll be for consumers to choose you over other options out there.
Pin to other products and services your customers may benefit from
It may seem counterproductive for you to spend your time linking to products or services that you’re not earning any money from, but it can help you appear more relatable. You want to look more like a friendly fellow shopper than a salesman, and offering added value for your customers can help you do just that.
You don’t have to link to competitors selling the same products just to seem a bit friendlier, but linking to products or services that will complement yours can help set you apart. Here’s an example: if you sell clothing, consider linking to someone who sells fabric or shoes or accessories. This can be particularly beneficial if you sell products or services that are geared toward women since 71% of Pinterest users worldwide are female.
If you’re still in the process of building your business and you’re searching for product ideas, Pinterest users often search for accessories like watches and jewelry, and beauty products. However, these are not the only products that have been met with success on Pinterest, and you should remain open to marketing just about anything through this platform.
Consider creating bonus items or prizes as a way to get users to interact with your business more on Pinterest and visit your website after. You can create daily, weekly, or monthly contests on this platform and credit shoppers one entry into the contest for each re-pin of your products. Naturally, the more people you can get involved, the more products will get re-pinned and hype will be built around your business.
You can make the contests more fun by starting a conversation and encouraging shoppers to share what or who they’ll use the products for. Social media is great for engaging in conversation and promoting that will make you more approachable. You can offer your own products as prizes or smaller versions of your purchasable products so shoppers can win a sample size and fall in love. You can also offer prizes that have nothing to do with your regular products but are just fun to win.
If you don’t want to offer products as your prize, many businesses have had success in offering coupons or other discounts, themed giveaways, and gift cards. If you really want to involve your target audience in the process, you can create a poll on your business’s Pinterest page and ask what they’d want to win if you were to host a contest soon. When in doubt, it may be best to ask. This way, you’ll know that you’re offering prizes that will draw attention, clicks, and interest in your business, rather than prizes that shoppers will scroll past instead.