Twitter for business, like many other social media platforms, was created with the goal of connecting people far and wide. This particular platform relies heavily on hashtags and re-tweets in the interest of connecting people with the same or similar interests. Twitter is great for sharing information in real-time, making it a mighty social tool for businesses that can keep up with its speed.
With over 330 million active users worldwide, Twitter is easily one of the largest and most popular social media sites, despite appearing to be overrun by Facebook and Instagram in recent years. Whenever this many people are gathered in one place, it’s natural for business owners, builders, and managers to look for ways to use the platform to their advantage.
Businesses can use Twitter to market their products, drive traffic, collect subscribers, and generate revenue. They can also use it to educate their followers, share relevant news and interesting stories in their industry, and benefit from paid Twitter advertisements. You can reach a large number of people very quickly through this platform if you use it the right way.
To give you an idea of your audience, 34% of Twitter users as of 2019 were female, and the remaining 66% were male. These percentages may shift as Twitter continues to grow, as they’re expected to reach approximately 370 million users within the next year or so. North America and Asia Pacific are the most active regions on Twitter.
What’s even more impressive than the userbase growth is the amount of ad revenue that the platform brings in. From 2014 to the end of 2018, their ad revenue grew from 1.3 billion dollars to nearly 4 billion. This number is expected to continue steadily climbing higher. Clearly, Twitter is doing something right.
Now that we know a bit about their users and projected growth, we can move on to discussing how to use Twitter for business:
Use Twitter cards
Twitter cards are designed to increase a tweet’s effectiveness when it contains links to content on another site. There are different types and styles and you can use them to share content previews, increase traffic to your website, play videos, and more. These cards create a rich media experience for Twitter users, and they’ll automatically attach when users tweet links to your content.
This is a great way to spread the word about your products without it feeling too much like a sales pitch. Twitter cards will help your business and products stand out from others. They can be a creative, fun, and effective way to get users involved in the sales process if they’re created correctly. Make sure that they’re unique, colorful, and quickly grab the attention of searchers. Things move quickly on Twitter, so it’s important to keep up.
While you’re working on the structure of your tweets, it’s also a good time to add in some hashtags. Keep it to one or two so you can fit the rest of your content in the short character limit. Limiting the number of hashtags you use will also keep your tweet from looking cluttered or salesy.
In fact, you may be surprised to learn that tweets that contain one or two hashtags have been shown to increase engagement by 21% when compared to tweets containing three or more. Hashtags are great for creating visibility, increasing search success, and increasing engagement, but only when they’re relevant, so choose wisely.
Build your network
By following and encouraging your target audience to follow you on Twitter, you’re gaining visibility and potential customers at a tremendous rate. Building your network this way is much faster, cheaper, and easier than traditional marketing and sales methods. Individuals prefer to shop online now, and staying visible, engaged, and relevant will make your business a more attractive option.
The more Twitter followers you have, the more individuals you’ll have to engage with, and the more clicks will come through to your website. As your followers find you, it’ll also get easier for other people to encourage their friends and family to follow you, as well. You’ll have built a reputation by now and established your business as a trustworthy and present one. Social media is now the fastest way to increase your reach, and it’s generally pretty easy, too if you’re willing to do some research first and put in the work.
Engage with influencers in your industry
One of the easiest ways to find more followers and boost engagement and website traffic is to search out the major influencers in your field. After all, they’re already cultivated the audience you’re looking for. Building an online relationship with these influencers can help you attract attention, start conversations, and gain customers.
You can start engaging with influencers on Twitter by simply reaching out to them. Re-tweet things they’ve shared, favorite interesting ones, reply and ask questions. Keep the conversation going and try to find a way to add value to their account so that the relationship becomes mutually beneficial.
As you grow, remember where you came from and how many other individuals helped you along the way. The day may come that another up-and-coming individual reaches out to you as an influencer, and you’ll get to return the favor. Personal connections are at the base of just about every business. Most would fail without them, and remembering that helps keep us human and humble.
Let Twitter ads market to your existing customers
If your business is already established, chances are good that you’ve already developed a lengthy email list. If you haven’t yet, it may be time to start. Once your email list is established, you can share it with Twitter to increase your advertising success. These individuals have already signed on to hear (or read) more of what you have to say, so they’re an ideal choice when you’re looking for people to target with your ads.
If you’ve already created your ad(s), all you have to do now is upload your email list to the mobile app, Tailored Audiences. Twitter can then evaluate your email list, match them up with registered users, and specifically target these individuals when you’re promoting your products or services. Since they’re already fans or customers, the ads are more likely to be noticed and effective than they would be if they were shared at random.
Staying fresh in your customers’ minds on Twitter will help them choose you the next time they need the products you sell. They’ll be more likely to make repeat purchases, anticipate new products, and share their experience with friends and family members that will hopefully soon become new customers, too.